Small Business Marketing Ideas – Be An In-House Speaker

You are an expert in your industry or field of business aren't you? Then you have a great opportunity to use that to educate the public about your industry and establish yourself as an expert in your industry.

Just like having your own free mini-seminars, becoming an in-house speaker is a great way to educate consumers, establish your credibility and help market your products and services.

Take a look at your local Chambers of Commerce. Chambers are always looking for more benefits they can offer to their Chamber members and your educational seminar or workshop is just one more thing that they can add to their list of benefits. Ask them if they would like you to come and speak at one of their events. You could have a talk about the dangers in choosing a professional in your field. We all have scam artists in our own fields. Educate their members about the scams that are out there and how they can spot these scams and save their hard earned money.

You can also look at trade associations. They are similar to Chambers of Commerce but are organizations geared to businesses in one specific industry. You could become the specialist in working with HVAC business owners, or Home Remodeling businesses. I know these two groups do have have their own trade organization. Check around and see what other industries have organizations like this and contact them. Most of the time, they really want to help their members out any way they can and if your talk will help educate their members, they'll be very grateful to have you speak at one of their events.

When it comes to your presentation and what to talk about, there are a few things that you should keep in mind. Here's a checklist to help you get things as organized as possible and make your presentations a hit every time.

Your time frame
Most of the time, there is a standard time frame that each group might have. It's best to make a list of topics you can talk about and figure out which of these topics will fit into specific time frames. Generally, most organizations will want you have a presentation for one of the following time frames: 10 minutes, 20 minutes, 30 minutes, 45 minutes, 60 minutes, and 90 minutes.

Most of the time they will only have time for 10-30 minutes depending on the event itself so you don't have to worry about the bigger ones for now.

Outline your presentations so you can set up your presentations to fit in to each of these time frames. Trust me from experience, it's no fun to run out of time and have your great presentation cut off. You want to be able to complete your presentation and have room for a few questions at the end in order to make the best impression on the attendees of the event.

Let's say you are asked to talk for 30 minutes on your topic. You should plan your presentation roughly around the following time frame. 25 talking about your topic and educating the attendees, 3 minutes to answer questions and the final 2 minutes could be a small pitch for your own products or services.

Notice that I didn't say 30 minutes of pitching your products. You need to establish yourself as the expert and build the relationship before you start trying to pitch anyone. Your purpose for speaking at these events is to establish yourself as an expert in your industry and educate the attendees on the best practices in working with someone in your industry. You could also give them a few things that they can do for free even if they don't hire you. This will endear you to them and you will quickly become an established authority to them. Then, when they are ready, they will be much more likely to chose you to hire than someone else that hasn't done anything to build the relationship.

Be sure to also allow time after your presentation so you can meet the members and talk with them one on one. Many times, if you educated and entertained them, they will want to come meet you after you are done with your presentation. Be sure to make time for this as this is where you have one more chance to build the relationship and really make a great impression on them. Answer their questions, thank them for having you and don't be afraid to feel a bit like a celebrity. It can happen and that's ok. Just don't let it go to your head too much. (grin)

Speaking at local organizations is a great way to establish yourself and your company in any market and if you are looking to niche to a specific industry, this can be the most effective way to do this. Just remember, to educate, not pitch or sell to them. Once you have established your credibility to them, they will be much more likely to buy your products and services and your marketing efforts will have paid off much quicker.


Download the free Quickstart Guide "Step by Step: Writing Ads That Actually Work!" by visiting http://www.MaximumProfitsMarketing.com to learn how to write a more effective ad to promote yourself either online or offline.

Ely Delaney has been teaching people how to market their businesses since 1997 and teaches how to market your business online and offline to boost sales, by teaching what you should do, why you should do it, and most importantly how to do it.

Are You REALLY Promoting Word of Mouth In Your Marketing?

When most small businesses are asked where the majority of their business comes from, the answer is Word of Mouth. Anyone that is a small business owner knows that Word of Mouth marketing can be the lifeblood of any business you have, but most business owners don't really think about HOW to promote Word Of Mouth as a conscious marketing tool for their business.

• Yes, you provide a great service.


• Yes, you provide great products.


• Yes, you have exceptional Customer Service.

But, what do you do to actually create Buzz around your business?

Word of mouth isn't just about doing a great job and expecting you customers to tell someone else about the job you did.

Word of mouth can become much more than that. It should become Viral. Let's take your basic Word of Mouth marketing and boost it in to a full on conscious Viral Marketing piece of your entire Marketing Mix.

What makes you stand out?
Providing exceptional services and products should be a given. Enough said there!

What you need to do is find the thing that makes you stand out from everyone else in your industry and create buzz about your business.

What can you do that will become viral?
Can you give away something that everyone that gets one will want to tell all of their friends about?

We have a business course that we give way for free to create buzz about our business. We're helping small business owners with their marketing and at the same time it helps promote our business. We encourage anyone that registers for the course to forward the email to their friends to download too. Since we are business to business, this really helps as many small business have good networks of other small business owners that they know. Most of the time, they all want to help each other out when they can, and this is a way for them to help out their friends.

This has become viral in just a matter of weeks because people have been excited about the free course that they get and they keep telling others about it because of the great information they get out of it.

Can you give something like this away for your business?

Have you ever seen a retail store that has an anniversary sale with big ticket items like TVs or DVD players for $10 for the first XX number of people? This is the same type of viral marketing. People will tell their friends about these types of sales. They even make it an event and groups of people will come together to make sure they all get to take advantage of the sale.

You might be thinking that you can't afford to do something like this but you need to think about the long term value of a customer. Once they come in and buy something from you the first time, how much will they spend with you in the future? Even on the day of the sale, will they come in and JUST buy the sale item. Most likely not. Many times, they spend so much more on additional products that they more than pay the cost of the sale item before they even leave.

But now you've added a new customer to your list that you can build a long term relationship with resulting in future sales for maybe years down the road. It's 10 times easier to sell to an existing customer than to find a new customer. Take advantage of your new relationship and nurture it just getting a new customer to building a raving fan.

Word of Mouth or Viral Marketing should be more than a passing thought. If your business relies on Word of Mouth Marketing to keep you going strong like so many other businesses, you need to bring it to the forefront of your marketing mix and actually devise a plan around what you do to make it more effective. Spending a little time planning this in your marketing plan will boost your sales and marketing efforts allowing you to spend less of your hard earned cash on other more expensive advertising and marketing ideas.

Your existing customers are your best asset and with a little work you can turn them from the occasional word of mouth fan to a full on raving fan and create your own mini sales force. Encourage them to talk about you. Stand out from the crowd and keep on top of their minds.

With the proper Word of Mouth marketing planning added to your marketing mix, you can see an exponential explosion in your customers and sales for your business.