Tuesday, August 17, 2010

How To Use Twitter For Business Marketing

How To Find Followers On Twitter For BusinessWith all the buzz about Social Media, it's no doubt you've heard about Twitter. It's growing with new users at an amazing rate with thousands of new sign ups every day. But, the biggest question I get is how to use Twitter for business marketing. Most people don't just get it.

Now I do admit there is a ton of useless stuff on Twitter but it can also be a great tool to market your business and communicate with your customers and prospects easily and all for free.

Here's 3 ways you can effectively use Twitter for business marketing without having to spend a ton of time or any money at all.


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Monday, August 16, 2010

3 Mistakes That Most Businesses Make With Email Marketing

3 Email Marketing MistakesEmail marketing is a great way for any business to keep in contact with customers and prospects without spending a lot of money. The only drawback to using email marketing in your business is that a lot of people get a ton of spam email each and every day.

More and more, I keep seeing businesses going about email marketing the wrong way and in reality it actually hurts their reputation and sales for their business.

Here's 3 mistakes that I see all the time and how you can avoid them and keep your readers happy to be on your list and looking forward to each and every one of your emails.


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Saturday, August 14, 2010

How To Find Followers On Twitter For Business

How To Find Followers On Twitter For BusinessIf you want to use Twitter for business marketing you will need to develop a large following of people (called followers) in order to get the most out of using Twitter for business. Just like email marketing, you need to build a large list that you can communicate to.

Most small business owners don't get how Twitter can be an effective marketing tool. This is great for a business owner like you that wants to take advantage of the Social media Tools Out there and get great exposure with out spending a fortune on advertising and marketing.

In order to build a following on Twitter, here's a few great ideas that will get the snowball rolling.

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Friday, August 13, 2010

The Gold Is In The Follow Up

The Gold is in the follow up I have a question for you?

How many contacts does it take for a prospect to make a sale on average....1 time? 3 times? More?

How about 7 to 12 times!

Rarely does someone buy the first time that they connect with a company or person unless it's an urgent need.

Most of the time, they will need to think about it. They want to do more research. They might need to discuss it with a partner or their spouse.

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Wednesday, August 11, 2010

The Social Media Bandwagon

Social Media BandwagonNow I use Social Media Marketing for a huge part of my marketing and I even teach others how to use it as well. But, one thing that I am seeing more and more is companies dropping everything else that they do to market their businesses to JUST do Social Media stuff.

Everyone is teaching classes and there is buzz everywhere about how you HAVE to be using Social media.

Now, I do agree that you do need to use Social Media Marketing in your business. Social Media Marketing is a large piece of our overall marketing, but... notice the critical word in this sentence "piece".

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How To Marketing - With Twitter

How To Market With TwitterEveryone's buzzing about social media these days and Twitter is just one of the Social Media tools that you can use to market your business. So, in this How To Marketing article, we're going to show you a couple of great tips that you can use to market with Twitter in your business.  

It's about relationships.

Remember that all social media tools online are about communication and relationships. Though these tools are great ways to market your business, you need to keep this in mind first. Build relationships with your followers. Answer their questions. Talk to them, don't just pitch them all the time.

The worst thing you can do is to just post tweets with how great you are and your current specials. It's ok to add these as part of the process but scatter them within other posts about what's going on, sharing good resources and just being part of the conversation.

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3 Ideas To Make Your Business Stand Out From The Crowd

991914_59307097-01.jpgIn today's economy, businesses are failing each and every day. Are we to blame the recession or Hard Times? The answer is no we can't. As business owners, we are responsible for our own actions.

The problem is that in almost every industry, everyone seems to think that they can be just like like everyone else and still do fine. That just isn't the case any more.

To make your business survive in these tough times, you have to stand out from the crowd. You can't be just like everyone else. If you are, then the only thing you have going for you in your price. Price wars are never a good thing and devalues your products or services.
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So what can you do to overcome this issue? You need to differentiate yourself from your competition. The following ideas will help you stand out from the crowd and gain more business, helping your prospects know that your are the only logical choice.

1. What are your competitors doing? Do the opposite!
If they are all promoting on price, you should be promoting on extra value. What can you add to your products or services instead of dropping your prices?

If you sell a $100 product and your competitor is selling the same basic product for $90, then look at what you can add to your product that will give the value of $150 or $200 instead.

Anything from gift cards, an extra room of cleaning, to free chair massages at a hair salon can make a huge difference to your customers perception of your company and they will be willing to pay the extra price for the additional services.

2. Be unique
Add personality to your business. Let's look at an example. If you have a security company, your company uniforms could be different than the standard boring "Rent-a-cop" look by having camo-wearing guards or secret service style uniforms. Something to make you stand out from the norm.

This will not only get attention but other potential prospects will take more notice and be sure that all your employees have business cards to hand out if someone asks about your service.

3. Offer special services
How often do you find that it would be easier to get to the bank on a Sunday or later at night? How many banks do you know that are open 7 days a week? I can't count the number of times that I wished they were open because that's the only day I have a chance to get over there.

Stay open off hours, offer pickup and delivery (free or paid), Think about what the biggest complaints people have about your industry and look at creative ways to overcome these complaint. Market specifically to those special added benefits

Ok, so there you have it, 3 ideas that you can implement right away to make your business stand out form the crowd and market your business as the ONLY choice in your area or industry. Don't be afraid to experiment and be creative. The businesses that stand out the most get the most attention are more likely to be remembered in the long run.

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