People generally wouldn't even consider reading 90 minutes of sales copy but they will listen to it or better yet, watch it. If you send someone a 16 page sales letter, they may read it IF you've done an excellent job of writing it but most will just skim over the main points. A CD or DVD on the other hand, has a higher perceived value and is more likely to be watched.
With Video becoming so powerful both online and offline, you can take your sales presentation to a whole new level and make a lasting impression on your new prospective clients.
Which do you think would make a better impact, a printed sales pitch talking about your product or a video that shows a demonstration of the product? What it is, how it works, how to use it. And, what if you added testimonials to the video? Instead of a bunch of written testimonials from faceless people, your new prospect can see the reactions on their faces and the true excitement they have about your product or service.
So let's talk about a few key things that you can use in your CD or DVD Salesletter that will really make an impact on your prospects.
1. A Good Introduction -
Make your prospects connect with you and the leader of your company. If you are the owner of the company, you should do a short introduction video with an overview of who you are, why you started the company and what your vision is for you and your customers. Help them make a connection with you. This will help them feel like they know you and this will help them trust you even more.
Remember, people buy from people that they know, like and trust. Even if this isn't professionally done video, just be genuine and your prospects will feel more at ease with you and your company.
2. Demonstrate The Product -
Nothing can sell a product or service better than seeing it in action. Show the prospect how the product works. How does it save them time? How does it save them money? How does it make their family happier? Show the step by step process. A real demonstration of the product will really give them the nuts and bolts of your product or service. You can tell people about your product and what it can do but if you show them, you'll see the WOW in their eyes and really make a lasting impression.
If you can show a sample of another customer of yours using your product, that's even better. If your prospect sees another person “just like them” using your product easily and having a good time doing it, you've made your sale even easier. One of the biggest hold backs many people have with buying a product is the fear of not knowing how to use it correctly. Set their mind at ease and show your other customers or clients using the same product with a big smile on their faces.
3. Be Sure To Include Happy Customer Testimonials
- No one can sell your product better than a happy, excited existing customer. You should be using testimonials on all of your marketing no matter what it is. Video is no different and is even more powerful that anything else out there. Video not only says what your happy customers are thinking already but your prospects can see the excitement in their expressions. It puts a real face to a name and adds credibility to your testimonials. The more excited your customers are, the more believable they will be. No matter how good the testimonial is, you'll never get the same impact from a text only testimonial as you would from a video with your customer talking about how great your product really is.
The great thing about a CD or DVD salesletter is that you don't have to spend a fortune to create them. If it's in your budget, I would recommend hiring a professional but if you don't have a budget for it, you can create your own CD or DVD with software you might already have on your computer and a basic camera that shoots video or an inexpensive camcorder like a Flip Video.
Cameras and Video editing software have come down on price so much that you can could start creating your own DVD salesletter for under $200 for everything anymore.
Don't forget that you can also use the same videos you created for your CD or DVD on your website too. Adding Video to your website can make a huge impression on your prospects and do most of the selling for you. You could have them learn about your product, watch a demonstration video and watch a ton of testimonials... All before you even talk to them!
You don't have to have a big budget or a big fancy Video Production team to make use of video on your CD or DVD salesletter to really make an impact on your new prospects and impress them with your products and services. Your CD or DVD salesletter is sure to make a big impact on your prospects and make your job easier when it comes to selling your product to them. Your CD or DVD salesletter could easily be the most productive piece of your marketing mix.
Posts
No comments:
Post a Comment