The hardest thing for small business owners is the want to be everything to everyone. There is a saying that says “You Can't Please All Of The People All Of The Time”. They are right. If you spread yourself out too much and try to market to everyone, you'll never become the expert. You'll be too much of a generalist. You don't want to be a Jack-of-all-trades. You should be focusing your business as a specialist and you'll be able to focus your marketing, find your target market easier and grow your business much faster.
Here's a few tips to help you narrow down your niche and become THE go to company for your specific niche.
Showing posts with label specialized services. Show all posts
Showing posts with label specialized services. Show all posts
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