3 Reasons Why Being Known As The Authority Will Grow Your Business

One of the
most overlooked ways of marketing a small business owner in the
traditional world is to build yourself as the authority in your
industry. In the online world this is very common but most small
business owners don't realize how easy this is or how much this can
impact their business.

 What I'm talking about here is writing articles and publishing them.
Most of the time when I talk to small groups I ask the question if
they think they are writers. Almost no one says yes. Most of them
actually look scared when they even think about this.

 So why are articles so great to use to market your business?

Reason #1
Articles are actually one of the easiest and fasted ways to build your
reputation online and offline in your marketing. They are actually
much easier to write than you might think. All you have to do is think
of the most frequently asked questions you get from your customers on
how to use a product or what they they should know about a product or
service before they but it and then answer that question.

 They don't have to be very long either. Some people think that they
need to write a 20 page report and then they start having flashbacks
from high school. These articles can be anywhere from 300-800 words
long. I personally try to keep them at the 500 word mark when I am
writing.

 It might take a bit at first but the more you do it, the easier it will get.

 If you really have a hard time you can also hire a journalism student
form college to ghostwrite them for you.

 Reason #2
Articles make great website content. Search engines love new content.
That's what they are all about. Your fresh new articles can be added
to your website or posted to your blog easily and this will give you
more content for Google to index. More content = more listings on the
Search Engines.

 You can also publish your articles to online directories for free in a
lot of places. This is a great way to get additional exposure for your
name and your business.

 Reason #3
Local media is always looking for more fresh content. You can take
these same articles and get them published in your local newspapers
and other publications.

 Try getting published in your smaller local papers first. All you have
to do is call and find out who to submit the articles to. Asking never
hurt anyone. They may not need them but if they do, you might be able
to get published very easy and your new articles might even get turned
in to a regular column in the that paper.

 This is a huge credibility piece and really can make a difference for
any business if it is done right.

 The more you are known as the authority in your industry, the more
your business will thrive. Remember that this isn't complicated. Keep
it simple and just answer questions that you get form people all the
time.